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The Power of Marketing Automation

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In may seem daunting to think of developing a marketing automation program for your brand, but automation is all around us and most of us are already...


Is Your Marketing AR and VR Ready?

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What if you could see how the walls in your new home were insulated and assembled before you bought it, or experience that first surfing lesson before...


Visual Storytelling Captures Our Hearts and Minds

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Our aptitude for visual processing was well tuned long before Apple created its iconic, minimalistic brand appeal or Starbucks offered a trendy space...


A Picture is Worth a Thousand Words – Emojis and Marketing

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In 2015 the use of emojis, or digital picture characters, in marketing increased by 777% and the trend only continues as we progress through 2016.


The Power of Podcasts

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Each month, over 32 million people listen to podcasts. For a growing number of influencers and marketers, Podcasts are a cost-effective and impactful...


5 Big Marketing Questions You Should Ask in 2016

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With the end of January near, you and your organization are likely already working on new goals for 2016. But have you considered how your...


Why Social Media Internships Should Never Be Unpaid

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First off, I’m not writing this to start a debate on whether an intern should be paid for their internship or not.  That is up to the individual and...


Super Mom Takes on a New Meaning

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A victory for Canadians moms! Today’s plugged-in moms are the most social consumers you will meet, as reported by 2013 Canada Social Mom report. They...