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What Can Inbound Marketing Do for Your Business?

Advertising brand Brand Marketing Branding Content and Inbound Marketing Corporate Social Media Digital Marketing Mobile Marketing Online Marketing Social Media Marketing Social Media Traditional Marketing

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands....


The Power of Marketing Automation

Automation Brand Marketing Campaign Management CRM Integration Email Marketing Landing Pages Lead Management Marketing Analytics Prediction/Scoring Social Media Marketing Social Marketing Social Media Technology

In may seem daunting to think of developing a marketing automation program for your brand, but automation is all around us and most of us are already...


A Picture is Worth a Thousand Words – Emojis and Marketing

brand Brand Marketing Corporate Social Media Email Marketing emoji engagement integrated marketing Internet Marketing Online Marketing Social Media Marketing Social Media Technology

In 2015 the use of emojis, or digital picture characters, in marketing increased by 777% and the trend only continues as we progress through 2016.


The Power of Podcasts

brand communication Digital Marketing Internet Marketing Online Marketing Podcast Social Media Marketing Social Media Technology

Each month, over 32 million people listen to podcasts. For a growing number of influencers and marketers, Podcasts are a cost-effective and impactful...


Bringing Retail and Digital to Life, Together

brand Digital Marketing integrated marketing Online Marketing Retail retail marketing Social Media Marketing Social Media

With 79.6% of Marketers increasing their Digital spend in 2016 and 61.2% increasing spend on social marketing specifically, now is the time for...


What Does Ad Blocking Mean to Advertisers?

Advertising Mobile Marketing Social Media Marketing

From Apple’s new iOS to the hundreds of ad blocking apps, consumers are making it clear they are not interested in being bombarded with online ads....


The Best Tools for Social Media Masters

Digital Marketing Social Media Marketing Social Media

Trying to be a social media guru? If so, you might be overwhelmed with the amount of fun tools you can use. Using Facebook Pages Manager, Facebook...


How do you measure your brand's success on Facebook?

Digital Marketing engagement facebook Social Media Marketing Social Media

If your mailing list has  50,000 subscribers, you might be giving your marketing team a pat on the back for a job well done. However, if the same brand...


Why Social Media Internships Should Never Be Unpaid

Brand Marketing Branding corporate social me Digital Marketing Interns Internships Social Media Marketing Social Media Technology

First off, I’m not writing this to start a debate on whether an intern should be paid for their internship or not.  That is up to the individual and...


Walmart Invests in the Dual Screen Experience with Masterchef

Digital Marketing dual screen experience Featured #hashtag integrated marketing Mobile Marketing reality tv Social Media Marketing Twitter

Since when do I need my smart phone to watch my big screen?  Well, actually for a while now.  Masterchef is just one of many shows engaging users in...