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What Can Inbound Marketing Do for Your Business?

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands....

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The Power of Marketing Automation

In may seem daunting to think of developing a marketing automation program for your brand, but automation is all around us and most of us are already...

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A Picture is Worth a Thousand Words – Emojis and Marketing

In 2015 the use of emojis, or digital picture characters, in marketing increased by 777% and the trend only continues as we progress through 2016.

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The Power of Podcasts

Each month, over 32 million people listen to podcasts. For a growing number of influencers and marketers, Podcasts are a cost-effective and impactful...

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Bringing Retail and Digital to Life, Together

With 79.6% of Marketers increasing their Digital spend in 2016 and 61.2% increasing spend on social marketing specifically, now is the time for...

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What Does Ad Blocking Mean to Advertisers?

From Apple’s new iOS to the hundreds of ad blocking apps, consumers are making it clear they are not interested in being bombarded with online ads....

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The Best Tools for Social Media Masters

Trying to be a social media guru? If so, you might be overwhelmed with the amount of fun tools you can use. Using Facebook Pages Manager, Facebook...

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How do you measure your brand's success on Facebook?

If your mailing list has  50,000 subscribers, you might be giving your marketing team a pat on the back for a job well done. However, if the same brand...

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Why Social Media Internships Should Never Be Unpaid

First off, I’m not writing this to start a debate on whether an intern should be paid for their internship or not.  That is up to the individual and...

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Walmart Invests in the Dual Screen Experience with Masterchef

Since when do I need my smart phone to watch my big screen?  Well, actually for a while now.  Masterchef is just one of many shows engaging users in...

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