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Mindshape visits the North American International Auto Show

auto show automobile automobile marketing brand Brand Marketing Event Marketing Events integrated marketing marketing marketing partners NAIAS

From January 11th to January 24th, the largest auto manufacturers and automobile experts in the world were in Detroit for the North American...


Canada Anti-Spam Legislation

Advertising Digital Marketing Event Marketing Mobile Marketing

Canadian email laws are changing for Commercial Electronic Messages (CEM). As of July 1st, Canada’s Anti-Spam Legislation (commonly known as CASL) will...


Tips For A Successful On-Premise Promotion

brand Brand Marketing Event Marketing experiential marketing Grass Roots Marketing on-premise promotion product demo promotion

So, we've all seen them – the street teams handing out free cereal samples outside of Union Station or the iced tea samples being distributed on a hot...


Ex-Rated CNE Food

CNE Cronut Event Marketing Events Food Nutella Traditional Marketing

The anticipation of this year’s CNE opening day is over and the excitement for the CNE food offerings is put to rest. This years’ theme is Nutella....


The Visual Mind

Advertising Branding Event Marketing Featured

I was reminded this weekend of how powerful visual context is in influencing our emotions and behaviour. If you’re looking for visual overload try any...


Event marketing reaches for the stars

Branding Digital Marketing Event Marketing Social Media

On October 9, 2009 at 20:00 (EST) the world experienced its first multi-city live event that unbelievably included participation from the International...