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How Can Design Help your Marketing efforts?

When coming up with a marketing campaign, knowing your audience is critical. The colors, shapes, images, and messages included in your promotional...

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Changing Landscape for Association Brands

Professional and trade associations are under increasing pressure to consider how their brands will remain relevant as global and local markets adapt...

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Three Trends in Food Marketing

Based on research from Mintel’s 2016 Canadian Lifestyles report, Canadian consumer spending on groceries and food service has never been higher. For...

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Hidden Messages In Logos

My hat goes off to the creative folks that design logos. Capturing the essence of a brand and providing a long lasting, meaningful link between the...

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TYPOGRAPHY SERIES: Hyphenation 101

Have you ever heard of an en-dash or an em-dash before?

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