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How Can Design Help your Marketing efforts?

Brand Marketing Content and Inbound Marketing Design Web Design

When coming up with a marketing campaign, knowing your audience is critical. The colors, shapes, images, and messages included in your promotional...


Changing Landscape for Association Brands

ASAE Branding CSAE Design digital-first Digital Marketing Social Media

Professional and trade associations are under increasing pressure to consider how their brands will remain relevant as global and local markets adapt...


Three Trends in Food Marketing

brand Conscious Consumers Design experiential marketing Food integrated marketing marketing packaging packaging design retail marketing

Based on research from Mintel’s 2016 Canadian Lifestyles report, Canadian consumer spending on groceries and food service has never been higher. For...


Hidden Messages In Logos

Branding Design logo design Uncategorized

My hat goes off to the creative folks that design logos. Capturing the essence of a brand and providing a long lasting, meaningful link between the...


TYPOGRAPHY SERIES: Hyphenation 101

Design Featured hyphenation rules Printing typography writing

Have you ever heard of an en-dash or an em-dash before?