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How To (Successfully) Change Your Company's Name

The start of a new year is the perfect time to make a change. Whether it's in your personal or professional life, there's an added motivation attributed...

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What Can Inbound Marketing Do for Your Business?

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands....

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Sporting Goods and Fitness Industry Trends: A Look at the Marketing Landscape

In sporting goods and fitness, differentiation is more important than ever based on some eye-opening facts. Recent statistics show sporting goods sales...

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8 Secrets of Powerful Marketing Videos

Your marketing department is ready to produce a powerful and unforgettable video telling your brand's story and you want to know the secrets behind the...

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Changing Landscape for Association Brands

Professional and trade associations are under increasing pressure to consider how their brands will remain relevant as global and local markets adapt...

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Visual Storytelling Captures Our Hearts and Minds

Our aptitude for visual processing was well tuned long before Apple created its iconic, minimalistic brand appeal or Starbucks offered a trendy space...

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5 Tips for Successful Retail Merchandising Design

Successful retail and merchandising design requires more than an offer and the latest products on shelf. Based on our experience in helping retail...

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The Art of Language

Much of my time is spent working through strategic plans, brand discoveries or creative ideation. Each presents its own set of challenges and rewards;...

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Why Social Media Internships Should Never Be Unpaid

First off, I’m not writing this to start a debate on whether an intern should be paid for their internship or not.  That is up to the individual and...

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Hidden Messages In Logos

My hat goes off to the creative folks that design logos. Capturing the essence of a brand and providing a long lasting, meaningful link between the...

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