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What Can Inbound Marketing Do for Your Business?

Advertising brand Brand Marketing Branding Content and Inbound Marketing Corporate Social Media Digital Marketing Mobile Marketing Online Marketing Social Media Marketing Social Media Traditional Marketing

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands....


Sporting Goods and Fitness Industry Trends: A Look at the Marketing Landscape

Advertising brand Brand Marketing Branding dual screen experience engagement fitness sports marketing

In sporting goods and fitness, differentiation is more important than ever based on some eye-opening facts. Recent statistics show sporting goods sales...


8 Secrets of Powerful Marketing Videos

Advertising brand Brand Marketing Branding Digital Marketing integrated marketing Online Marketing Video video marketing

Your marketing department is ready to produce a powerful and unforgettable video telling your brand's story and you want to know the secrets behind the...


The Power of Marketing Automation

Automation Brand Marketing Campaign Management CRM Integration Email Marketing Landing Pages Lead Management Marketing Analytics Prediction/Scoring Social Media Marketing Social Marketing Social Media Technology

In may seem daunting to think of developing a marketing automation program for your brand, but automation is all around us and most of us are already...


A Picture is Worth a Thousand Words ā€“ Emojis and Marketing

brand Brand Marketing Corporate Social Media Email Marketing emoji engagement integrated marketing Internet Marketing Online Marketing Social Media Marketing Social Media Technology

In 2015 the use of emojis, or digital picture characters, in marketing increased by 777% and the trend only continues as we progress through 2016.


Mindshape visits the North American International Auto Show

auto show automobile automobile marketing brand Brand Marketing Event Marketing Events integrated marketing marketing marketing partners NAIAS

From January 11th to January 24th, the largest auto manufacturers and automobile experts in the world were in Detroit for the North American...


5 Big Marketing Questions You Should Ask in 2016

2016 brand Brand Marketing engagement integrated marketing marketing Online Marketing Social Media Technology Video video marketing

With the end of January near, you and your organization are likely already working on new goals for 2016. But have you considered how your...


The Art of Language

Brand Marketing Branding business communication communication Development presenting public speaking

Much of my time is spent working through strategic plans, brand discoveries or creative ideation. Each presents its own set of challenges and rewards;...


Why Social Media Internships Should Never Be Unpaid

Brand Marketing Branding corporate social me Digital Marketing Interns Internships Social Media Marketing Social Media Technology

First off, Iā€™m not writing this to start a debate on whether an intern should be paid for their internship or not.  That is up to the individual and...


Tips For A Successful On-Premise Promotion

brand Brand Marketing Event Marketing experiential marketing Grass Roots Marketing on-premise promotion product demo promotion

So, we've all seen them ā€“ the street teams handing out free cereal samples outside of Union Station or the iced tea samples being distributed on a hot...