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Which Marketing Trends stood out in 2017?

The landscape of design and branding is changing faster than ever. Mobile-friendliness has become an absolute must-have, rather than afterthought. The...

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How Emotions Create Lasting Brand Connections

Experiential marketing is marketing that focuses on getting target audiences to truly experience a brand. By engaging consumers with a brand, a...

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5 Reasons You Should Consider Working with an Experienced Digital Agency

If you own a small or medium-size business, you’ve probably heard about branding. However, you might not know precisely what it is or why effective...

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Mindshape Recognized with 2017 Enterprise Award

The team at Mindshape Creative Brand Marketing is proud to receive the 2017 Canadian Enterprise Award for ‘Most Innovative Marketing Consultancy –...

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How Can Design Help your Marketing efforts?

When coming up with a marketing campaign, knowing your audience is critical. The colors, shapes, images, and messages included in your promotional...

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How Important is Integrated Brand Marketing for Small Businesses?

The day-to-day running a small business is time consuming and labour-intensive; managing that business' marketing efforts sometimes gets lost in the...

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4 Reasons Why Inbound Marketing Creates Life-Long Customers

The use of Inbound Marketing has grown dramatically in the last 5 years.

Why? Because it works.

Unlike intrusive outbound marketing techniques, Inbound...

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What Can Inbound Marketing Do for Your Business?

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands....

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Sporting Goods and Fitness Industry Trends: A Look at the Marketing Landscape

In sporting goods and fitness, differentiation is more important than ever based on some eye-opening facts. Recent statistics show sporting goods sales...

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8 Secrets of Powerful Marketing Videos

Your marketing department is ready to produce a powerful and unforgettable video telling your brand's story and you want to know the secrets behind the...

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