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3 Key Takeaways from the World Marketing Summit

On November 15, 2017, Mindshape attended the World Marketing Summit (WMS) in Toronto. For those unfamiliar with the event, the WMS was founded in 2011...


How an Immersive Brand Experience Can Help You Sell

Your leads are no longer seeking vanilla marketing messages. To stand out in today's competitive environment, your business needs to provide an...


5 Creative Ways to Incentivize Your Marketing

Pay it forward is more than just an old adage. In marketing, it could be the difference between an uninterested prospect and a converted customer. 


Which Marketing Trends stood out in 2017?

The landscape of design and branding is changing faster than ever. Mobile-friendliness has become an absolute must-have, rather than afterthought. The...


How Emotions Create Lasting Brand Connections

Experiential marketing is marketing that focuses on getting target audiences to truly experience a brand. By engaging consumers with a brand, a...


5 Reasons You Should Consider Working with an Experienced Digital Agency

If you own a small or medium-size business, you’ve probably heard about branding. However, you might not know precisely what it is or why effective...


Mindshape Recognized with 2017 Enterprise Award

The team at Mindshape Creative Brand Marketing is proud to receive the 2017 Canadian Enterprise Award for ‘Most Innovative Marketing Consultancy –...


How Can Design Help your Marketing efforts?

When coming up with a marketing campaign, knowing your audience is critical. The colors, shapes, images, and messages included in your promotional...


How Important is Integrated Brand Marketing for Small Businesses?

The day-to-day running a small business is time consuming and labour-intensive; managing that business' marketing efforts sometimes gets lost in the...


4 Reasons Why Inbound Marketing Creates Life-Long Customers

The use of Inbound Marketing has grown dramatically in the last 5 years.

Why? Because it works.

Unlike intrusive outbound marketing techniques, Inbound...