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The Turning Point for Snackable Content

Brands and agencies are preparing for a new era – that of the 6-second ad. While 2018 may have been deemed the official start of this medium, networks...

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Digital vs. Print Marketing: Which is Right for You?

Digital or print? It's a question on most marketing managers minds that increasing seems to tend toward the prior. Digital marketing budgets are ...

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What Can Inbound Marketing Do for Your Business?

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands....

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Sporting Goods and Fitness Industry Trends: A Look at the Marketing Landscape

In sporting goods and fitness, differentiation is more important than ever based on some eye-opening facts. Recent statistics show sporting goods sales...

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8 Secrets of Powerful Marketing Videos

Your marketing department is ready to produce a powerful and unforgettable video telling your brand's story and you want to know the secrets behind the...

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How to Engage Millennials with Targeted Digital Ads

Millennials represent approximately 27% of the Canadian population and 25% of the US population. That’s over 89 million people. With recent research...

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What Does Ad Blocking Mean to Advertisers?

From Apple’s new iOS to the hundreds of ad blocking apps, consumers are making it clear they are not interested in being bombarded with online ads....

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Canada Anti-Spam Legislation

Canadian email laws are changing for Commercial Electronic Messages (CEM). As of July 1st, Canada’s Anti-Spam Legislation (commonly known as CASL) will...

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UV inks Reduce VOCs

Mindshape recently had the pleasure of an onsite demonstration of the first UV ink press (Komori G40 H-UV).

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Where’s The Beef? When it comes to Rebranding

Was it any surprise that Wendy’s brought back one the most successful brand statements in commercial history? Perhaps for some it’s a cheap ploy at...

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