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Digital vs. Print Marketing: Which is Right for You?

Advertising Digital Marketing Printing

Digital or print? It's a question on most marketing managers minds that increasing seems to tend toward the prior. Digital marketing budgets are ...


What Can Inbound Marketing Do for Your Business?

Advertising brand Brand Marketing Branding Content and Inbound Marketing Corporate Social Media Digital Marketing Mobile Marketing Online Marketing Social Media Marketing Social Media Traditional Marketing

Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands....


Sporting Goods and Fitness Industry Trends: A Look at the Marketing Landscape

Advertising brand Brand Marketing Branding dual screen experience engagement fitness sports marketing

In sporting goods and fitness, differentiation is more important than ever based on some eye-opening facts. Recent statistics show sporting goods sales...


8 Secrets of Powerful Marketing Videos

Advertising brand Brand Marketing Branding Digital Marketing integrated marketing Online Marketing Video video marketing

Your marketing department is ready to produce a powerful and unforgettable video telling your brand's story and you want to know the secrets behind the...


How to Engage Millennials with Targeted Digital Ads

Advertising Digital Advertising Digital Marketing integrated marketing Internet Marketing millennials Online Marketing pay-per-click PPC Social Media Targeted Advertising

Millennials represent approximately 27% of the Canadian population and 25% of the US population. That’s over 89 million people. With recent research...


What Does Ad Blocking Mean to Advertisers?

Advertising Mobile Marketing Social Media Marketing

From Apple’s new iOS to the hundreds of ad blocking apps, consumers are making it clear they are not interested in being bombarded with online ads....


Canada Anti-Spam Legislation

Advertising Digital Marketing Event Marketing Mobile Marketing

Canadian email laws are changing for Commercial Electronic Messages (CEM). As of July 1st, Canada’s Anti-Spam Legislation (commonly known as CASL) will...


UV inks Reduce VOCs

Advertising Printing

Mindshape recently had the pleasure of an onsite demonstration of the first UV ink press (Komori G40 H-UV).


Where’s The Beef? When it comes to Rebranding

Advertising Brand Marketing Branding

Was it any surprise that Wendy’s brought back one the most successful brand statements in commercial history? Perhaps for some it’s a cheap ploy at...


The Visual Mind

Advertising Branding Event Marketing Featured

I was reminded this weekend of how powerful visual context is in influencing our emotions and behaviour. If you’re looking for visual overload try any...