Mindshape Blog

What Can Inbound Marketing Do for Your Business?

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Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands....

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Sporting Goods and Fitness Industry Trends: A Look at the Marketing Landscape

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In sporting goods and fitness, differentiation is more important than ever based on some eye-opening facts. Recent statistics show sporting goods sales...

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8 Secrets of Powerful Marketing Videos

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Your marketing department is ready to produce a powerful and unforgettable video telling your brand's story and you want to know the secrets behind the...

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Changing Landscape for Association Brands

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Professional and trade associations are under increasing pressure to consider how their brands will remain relevant as global and local markets adapt...

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Digital Trends 2017

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When we work with our clients to map out digital strategies on online marketing programs we are always looking at ways they can differentiate and lead...

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The Power of Marketing Automation

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In may seem daunting to think of developing a marketing automation program for your brand, but automation is all around us and most of us are already...

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Is Your Marketing AR and VR Ready?

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What if you could see how the walls in your new home were insulated and assembled before you bought it, or experience that first surfing lesson before...

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Visual Storytelling Captures Our Hearts and Minds

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Our aptitude for visual processing was well tuned long before Apple created its iconic, minimalistic brand appeal or Starbucks offered a trendy space...

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A Picture is Worth a Thousand Words – Emojis and Marketing

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In 2015 the use of emojis, or digital picture characters, in marketing increased by 777% and the trend only continues as we progress through 2016.

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The Power of Podcasts

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Each month, over 32 million people listen to podcasts. For a growing number of influencers and marketers, Podcasts are a cost-effective and impactful...

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