Mindshape Blog

What Can Inbound Marketing Do for Your Business?

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Inbound marketing is all about attracting customers to your business. Online technology has changed and evolved how consumers interact with brands....


Sporting Goods and Fitness Industry Trends: A Look at the Marketing Landscape

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In sporting goods and fitness, differentiation is more important than ever based on some eye-opening facts. Recent statistics show sporting goods sales...


8 Secrets of Powerful Marketing Videos

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Your marketing department is ready to produce a powerful and unforgettable video telling your brand's story and you want to know the secrets behind the...


Changing Landscape for Association Brands

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Professional and trade associations are under increasing pressure to consider how their brands will remain relevant as global and local markets adapt...


Digital Trends 2017

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When we work with our clients to map out digital strategies on online marketing programs we are always looking at ways they can differentiate and lead...


The Power of Marketing Automation

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In may seem daunting to think of developing a marketing automation program for your brand, but automation is all around us and most of us are already...


Is Your Marketing AR and VR Ready?

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What if you could see how the walls in your new home were insulated and assembled before you bought it, or experience that first surfing lesson before...


Visual Storytelling Captures Our Hearts and Minds

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Our aptitude for visual processing was well tuned long before Apple created its iconic, minimalistic brand appeal or Starbucks offered a trendy space...


A Picture is Worth a Thousand Words – Emojis and Marketing

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In 2015 the use of emojis, or digital picture characters, in marketing increased by 777% and the trend only continues as we progress through 2016.


The Power of Podcasts

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Each month, over 32 million people listen to podcasts. For a growing number of influencers and marketers, Podcasts are a cost-effective and impactful...